“If you look at any kind of partnership that you do, either big or small, at some point you tell and engineer or a developer to go and try the API. “This is about putting the developer at the center of everything that we do,” Magulis told me. While the SDK doesn’t offer routing and some other advanced features, there’s no limit to how developers use its mapping and traffic tiles. As TomTom VP of business development and product marketing Leandro Margulis told me, free in this case really means free. The new SDK will feature free maps and traffic tiles for all Android and iOS users. This move is part of the company’s overall transformation from a consumer device manufacturer to a software company.
TomTom, the mapping and navigation company you probably still remember from its heyday as a leader in the stand-alone in-car GPS space, is launching a free mobile maps SDK for developers at TechCrunch Disrupt today.
